Lagrangeville, NY – Since its founding in 2023, TMW (The Marketing Wife LLC), led by visionary CEO Asia Gelker, has been transforming businesses through a unique blend of data-driven strategy, creative execution, and human-first marketing. With a global team of advisors and a mission to break the mold, The Marketing Wife is redefining how companies approach growth and brand leadership.
When Asia Gelker launched The Marketing Wife in 2023, she had one mission: to create brands that don’t just follow trends but lead markets by combining data insights, bold creative execution, and a deep understanding of people. After more than a decade of experience in marketing strategy, branding, and digital transformation, Gelker saw a need for a more balanced approach—one that respects the numbers while fostering creativity and human connection.
“Marketing isn’t just about creativity or emotion; it’s about strategy and data leading the way,” says Gelker. “But, at the same time, it’s about understanding people. We focus on making data-driven decisions that are executed creatively and designed to resonate with real people.”
At The Marketing Wife, data insights and analytics drive every decision, ensuring that creative strategies are not only daring but effective. The firm works with businesses to uncover what truly matters to their audience, delivering solutions that are both human-centric and grounded in strategic insight.
Supported by a team of global advisors, The Marketing Wife brings a unique combination of industry expertise and hands-on execution to every project. Whether advising on branding strategy or developing creative campaigns, Gelker and her team bring a global perspective while keeping each project personal and tailored to the client’s specific needs.
“Our global advisors bring decades of experience across industries and markets, giving us a unique perspective that blends global thinking with local expertise,” explains Gelker. “But no matter where our clients are based, we ensure they receive a highly personalized approach that aligns with their goals and vision.”
By balancing global reach with local execution, The Marketing Wife is able to offer clients both world-class insights and the intimate attention necessary to build brands that lead.
At The Marketing Wife, we partner with C-level executives, entrepreneurs, and visionary business owners who are ready to lead with data-driven strategies and creative execution. These clients aren’t looking for quick fixes; they want long-term growth, brand leadership, and strategies that combine the best of both worlds—creativity and analytics.
“We work with businesses that are ready to challenge the market with bold ideas, backed by data,” says Gelker. “These are leaders who value strategy, creativity, and understanding people, and they’re looking for a partner to help them get there.”
The Marketing Wife’s ideal client is someone who sees the value in combining strategic insights with creative solutions—whether through Fractional CMO services, brand strategy, or digital execution.
The Marketing Wife exists to help businesses challenge norms and create sustainable growth by focusing on three pillars: data-driven insights, bold creativity, and understanding people. The firm uses analytics to guide decision-making, ensuring that creative solutions are not only impactful but also backed by strategic thinking.
“We are always asking why or why not, questioning assumptions, and exploring solutions that others might overlook,” says Gelker. “But our foundation is always rooted in data and human insights. We create strategies that work because they’re grounded in a solid understanding of the market and the people in it.”
The firm’s services include brand transformations, website design and development, and social media campaigns, all of which are designed to ensure that every business they work with can lead with data-backed creativity.
As The Marketing Wife continues to grow, the focus remains on strategic partnerships with companies that are ready to lead with bold, data-driven strategies. With a growing global network and a commitment to creativity and analytics, Gelker and her team are excited to push further into new industries and markets.
“Our mission has always been to blend the best of data and creativity to create brands that lead,” says Gelker. “We’re excited to continue helping businesses grow with strategies that are both bold and backed by data.”
Founded in 2023 by Asia Gelker, The Marketing Wife is a strategic marketing consultancy that combines data-driven insights, bold creativity, and human-first marketing to deliver lasting brand growth. With a team of global advisors and a focus on challenging the status quo, TMW (The Marketing Wife) helps businesses lead with innovative strategies designed to move markets.
For more information, email hello@themarketingwife.com